Markets

Every Market We Serve, And How Well We Fit It

Most firms present every market as a speciality. We publish a rating for each one instead. The useful thing a supplier can tell you is where they would be the wrong choice. A list that says “expert” twenty times tells you nothing at all.

Ratings come from a capability register we maintain internally.

What the ratings mean
  • Shipped: built and run in production, on someone else’s business, at a scale we can describe.
  • Adjacent: strong in the neighbouring problem. The shape transfers; the specifics would be new.
  • Learning: we would ramp, price the ramp visibly, and not carry the risk of being wrong alone.
  • Learning also covers model training, where we would ramp and say so.
  • No: not our work, and we refer it out rather than take it on.
A rating we would rather not publish is exactly the one worth publishing. That is the whole mechanism.
The list

Twenty-One Markets, Rated

Pages are going up progressively. Where a market has no page yet, the rating still stands and the conversation is still worth having. Ask us and we will tell you plainly which half of your problem is ours.

Shipped

Built and run in production, on someone else’s business, at a scale we can describe. These are the markets where our record is direct rather than transferred.

  • Logistics and 3PL platforms

    Operators running their own platform to quote, bill, allocate stock and talk to carriers.

    ShippedThe segment our measured record comes from.
  • Private equity technical diligence

    Read-only diligence for acquirers, and the remediation after close.

    ShippedRead-only measurement of an unfamiliar codebase is the thing we have the most evidence for.
  • Usage-based billing and revenue assurance

    For businesses whose invoice is the output of code rather than a contract line.

    ShippedBilling correctness on a per-transaction platform, with dated evidence.
  • E-signature and document workflow

    Signing flows in regulated processes, and producing the artefact years later.

    ShippedAn e-signature product line taken from first commit to production in one quarter.
  • ERP and commerce integration rescue

    For replatforms that stalled, and integration layers nobody owns. (page in progress)

    ShippedIntegrations built and merged across ERP, order management and commerce.
  • Engineering calculators and product configurators

    When a quote needs a calculation or a code check before it can exist. (page in progress)

    ShippedWe build and maintain a structural engineering calculator in production.
  • Public procurement and bid letting

    State and municipal bid letting, and the contractors inside the portal. (page in progress)

    ShippedA bid-letting application taken from proposal to production.
  • AI delivery governance

    For organisations that must audit what their agents actually changed. (page in progress)

    ShippedWe run AI as governed infrastructure on real delivery work.

Split ratings

Markets where one half of the problem is ours and the other half would be new. We rate the halves separately rather than averaging them into a claim we cannot support.

  • Clinical communications and the fax backbone

    Document flow that still runs on fax because the counterparty demands it. (page in progress)

    ShippedThe fax and document platform itself: built and run by us.
    LearningHL7 v2, FHIR, NCPDP and X12. We say so before quoting, every time.
  • Pharmacy dispensing and specialty operations

    Dispensing, inventory and claims touching one record and disagreeing. (page in progress)

    ShippedThe surrounding platform work.
    LearningThe clinical standards. Never presented as shipped.
  • Warehouse hardware and automation integration

    Scanners, label printers, scales and terminals meeting software that never expected them. (page in progress)

    ShippedDevice and system integration at the edge.
    AdjacentLarge automation programmes: conveyor, robotics, sortation. We would partner.

Adjacent

Strong in the neighbouring problem: the shape transfers, the domain specifics would be new. We would ramp visibly and price the ramp rather than absorb it silently into a day rate.

  • EDI modernisation

    X12 trading obligations held together by one person who understands the mapping. (page in progress)

    AdjacentEDI generally is adjacent; a specific retailer’s catalogue is not ours.
  • Marketplace and multi-vendor settlement

    Money arriving for one party when part of it belongs to another. (page in progress)

    AdjacentPayments integration and billing correctness transfer; we give no regulatory advice.
  • Cold chain and perishable inventory

    Stock with an expiry date, a temperature history and a recall clock. (page in progress)

    AdjacentInventory authority transfers; food-safety and GxP regimes are not ours.
  • Returns and reverse logistics

    When returns stop being an exception path and become a cost centre. (page in progress)

    AdjacentThe components are ours; the returns product line is not yet.
  • Freight brokerage and carrier rate management

    Living on the spread between the quote and the invoice. (page in progress)

    AdjacentCarrier APIs and rate shopping are shipped; brokerage domain depth is not.
  • Subscription and DTC fulfilment

    Monthly cohorts, one demand spike, and a spreadsheet that stopped holding. (page in progress)

    AdjacentComponents are ours; the vertical is adjacent. No growth or forecasting claims.
  • Faith-based and nonprofit member platforms

    Institutional memory in decades, and a budget that is real but small. (page in progress)

    AdjacentFrequently the right recommendation here is to do less, and we will say so.
  • Field service and insurance-billed restoration

    Work that starts at 2am and is paid by an insurer. (page in progress)

    AdjacentScheduling and job costing transfer; we do not price claims.
  • Traffic safety and field asset operations

    Rental fleets deployed to sites rather than sold. (page in progress)

    AdjacentAsset tracking transfers; telematics hardware depth is not ours.
Services

What We Actually Do

Markets describe who we serve. These describe what we do for them.

Fit ratings come from a capability register we maintain internally, mirrored from our own capability atlas. No client is named anywhere on this site. A market document may cite engagement figures. Those figures reach a public page only once they sit on our claims register, with a measurement basis and a date. That is why several pages here describe method rather than quoting numbers.